[Feature Article:Non-Academic] How to Achieve 15 Minutes (or More) of Fame through YouTube

Liz Lavaveshkul

Abstract


YouTube is a video sharing website where people can upload, share, view, and comment on originally created videos.  It is an arena where ordinary people with little or no funding can compete with mega corporations on an even playing field to achieve higher viewership and a loyal following.  This article takes a look at how a group of amateurs rose from obscurity to become YouTube sensations with literally millions of fans and substantial earnings.  Using these YouTubers’ roadmap to success, this article lists practical suggestions for launching a successful YouTube career.

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JICLT is a member of the Directory of Open-Access Journals (www.doaj.org). ISSN: 1901-8401.