This study explores the extent of FinTech adoption among street vendors in Bengaluru, identifying key drivers, challenges, and their overall impact on financial inclusion. Using a mixed-methods approach, the research evaluates the role of digital literacy, government initiatives, and infrastructure readiness in shaping adoption patterns. The adoption of financial technology (FinTech) is reshaping the informal sector by enabling seamless digital transactions and improving financial accessibility. Street vendors in Bengaluru, a crucial part of the urban economy, are gradually integrating FinTech solutions into their daily business activities. This study examines the factors driving and hindering the adoption of digital financial services among these vendors. The findings offer insights into the factors influencing FinTech acceptance, including convenience, trust, security concerns, and the socio-economic benefits it brings to micro-entrepreneur
The payment regularities in India had a massive transmutation from paper currency to digital currency. The business activity accepted digital currency as a part of the payment system. The participants in business activity are enjoying the benefits of fast and robust payment and settlement system. The Unified Payments Interface (UPI), developed by NPCI (National Payment Corporation of India), is a double dhamaka for both merchants and customers in India. The interface leads the phrase from paper to digital payments—the invention of the QR code taking business payments to sky-height. In India, the rise of digital payments, mobile banking, and other FinTech innovations has played a crucial role in promoting financial inclusion, particularly for small businesses and informal sector workers. Among these, street vendors constitute a vital segment of the urban economy, providing essential goods and services to millions of people daily. Traditionally reliant on cash transactions, street vendors are now gradually embracing digital financial tools to improve business efficiency and expand customer convenience.
This study aims to examine the factors driving and hindering the adoption of FinTech among street vendors in Bengaluru. By analyzing their awareness levels, trust in digital platforms, perceived benefits, and challenges, the research provides insights into the broader implications of FinTech integration in the informal economy. The findings will contribute to the existing literature on digital financial inclusion and offer policy recommendations to enhance FinTech accessibility for street vendors, ultimately fostering a more inclusive financial landscape.Bengaluru, known as India's technology hub, provides a dynamic setting for studying the adoption of FinTech among street vendors. Government-led initiatives such as Digital India and the promotion of UPI-based transactions have created an enabling environment for digital financial services. However, the extent of FinTech adoption among street vendors remains varied due to factors such as digital literacy, affordability, trust in technology, and infrastructural limitations. While some vendors have successfully transitioned to digital transactions, others continue to rely on cash due to perceived risks and operational challenges. The world's economy characterized by individuals who work in different capacities can be categorized under the organized and the unorganized sector. Out of ten workers in the industry, approximately seven workers will be in the unorganized sector, and the rest will be in the organized sector. Similarly, out of 100 enterprises, 70% of the workforce is in informal or unorganized sectors, and the rest is organized. Contrary to the forecast made from decades, the volume of the informal sector is shrinking due to the advancement and implementation of technology into their business.
Review of Literature
Priti Bakhshi (2024): The adoption of financial technology (fintech) has the potential to make banking and financial services more accessible and convenient for all, but there are significant barriers preventing the adoption of fintech by street vendors and hawkers in India. This study aims to identify and analyse the barriers to fintech adoption using interpretive structural modelling (ISM). The research identified nine key barriers to fintech adoption, including perceived risk, lack of trust, lack of perceived benefit, social influence, lack of awareness, cash culture, lack of literacy, perceived ease of use, and lack of financial literacy. This study highlights that the cash culture is deeply ingrained in the Indian economy, which makes it challenging to shift to digital payment methods and this issue can be addressed by creating awareness about the advantages of using digital payment methods and incentivizing their use.
Dr. Ravi Kumar(2024) : This research study aims to examine the impact of the cashless economy and digitalization on small vendors in Bangalore, India. It will explore the challenges faced by small vendors in adapting to digital payment systems, the benefits they derive from embracing digitalization, and the overall impact on their business operations and financial well-being. The findings of this research study will contribute to a better understanding of the implications of the cashless economy and digitalization on the livelihoods of small vendors and provide insights for policymakers and stakeholders to develop appropriate interventions and support mechanisms. This study intends to examine how small vendors in Bangalore, India, are affected by the shift to a cashless society and digitalization.
Dr. P. Rekha (2024): Fintech (Financial Technology) an advance payment-based technology is a growing service in India. With the introduction of number of innovative payment platforms that are alternative to cash transactions, people are motivated to choose best of best payment options. Fintech technology adoption rate in India is noticed as 87 per cent compared to 64 per cent of the world average. Growth of fintech services is influenced by number of factors like: nation having huge underserved financially excluded population, rising youth population, educated and rapid urbanisation, easily available of workforce, supportive Government policies and scope for raising capital for investments.Digital payments and fintech service market is expected to grow multi-fold in the near future, with active support from the user, Government and financial institution.
Mahesh A(2022): India is undergoing a significant transition from a cash-based economy to a cashless or less-cash one. The smartphoneand internet adoption paved the way for technological acceptability in many sectors, including money usage. Economic transactions are carried out using an electronic medium. Among the several e-payment options over the last five years, the Unified PaymentInterface (UPI) has grown dramatically. According to a survey of the literature, the majority of the research was conducted to evaluate digital payment as a whole.
SOWMYA N ( 2024) : . This study paper primarily focuses on the consumer attitude and intention to use Digital Wallets as a Fintech service since the use of Fintech contributes to the potential expansion of the digital economy. Customers should find Digital Wallets with Fintech Services useful. Although digital wallets are not used frequently and can be used for a variety of financial operations, including digital payments, the study shows that they can help increase user satisfaction with fintech services. The overall study suggests that the attitude and intention towards using digital wallets with fintech services, which aimed at investigating the usability of fintech services in digital wallets and also concentrate on the ability of fintech towards the segment of customers in terms of their attitude and intention towards digital wallets.
P.Sarika (2019), India has the most comprehensive market in the global arena in terms of smartphone and mobile applications for business transactions. Payment gateways and banks are approaching cashless transactions. Meanwhile, mobile applications play a vital role in the Government‘s initiative of Cashless India. The study focuses on the impact of mobile wallets on cashless transactions. The author listed all the benefits of using e-wallets for business transactions. The challenge is implementing a policy on strengthening internet protection from online fraud and cyber fraud
Scope of Study
In this research study primary and secondary data have been gathered for this study, the respondents for this study will be chosen at random from Bengaluru. The questionnaire method is employed in this study research approach to gather the data. Sample size and sampling method the sample size is 200 and the convenience sampling method is being used.
Objective of the study
RESEARCH METHODOLOGY
This study is based on the empirical method of research where Primary data is gathered from the Steet vendors from a convenient method of sampling by using a questionnaire survey method. The sample size is limited to 200 respondents. Secondary data is used by both published and unpublished journals. Data will be gathered from a variety of sources, including books, periodicals, journals, and the Internet. Both primary and secondary data have been gathered for this study, and Anova has been used for data analysis. area The respondents for this study will be chosen at random from Bangalore. The questionnaire method is employed in this study's research approach to gather data. Sample Size and Sampling Method The sample size is 200 and the convenience sampling method is being used. To conduct the study both primary and secondary data has been collected and ANOVA, regression, correlation methods has been adopted for the purpose of data analysis.
3.5 Area of the Study
For this study the respondents will be randomly selected from NCR Region.
3.6 Research Approach
For this study, questionnaire method is used for collecting data.
3.7 Sampling Technique and Sample Size
Convenience sampling method is be used and sample size is 200.
3.8 Research Instrument.Bottom of Form
DATA ANALYSIS & INTERPRETATION
Table 1: Gender and Age-wise Distribution of Respondents.
|
Gender |
Frequency |
Percentage (%) |
|||
|
Male |
117 |
58.5 |
|||
|
Female |
83 |
41.5 |
|||
|
Total |
200 |
100.0 |
|||
|
Age Group |
Frequency |
Percentage (%) |
|||
|
Less than 30 Years |
34 |
17.0 |
|||
|
31–40 Years |
68 |
34.0 |
|||
|
41–50 Years |
62 |
31.0 |
|||
|
Above 50 Years |
36 |
18.0 |
|||
|
Total |
200 |
100.0 |
|||
|
Under-Graduate |
High School |
Post-Graduate |
PUC |
Less than High School |
Illiterate |
Diploma |
Others* |
|
54 |
42 |
31 |
24 |
21 |
15 |
5 |
5 |
Table 2 : Educational Qualification of Respondents
Interpretation
The demographic profile of the respondents reveals that the street vending sector is predominantly male, though a significant proportion of female participants is also present. The majority of vendors belong to the economically active age group of 31–50 years, indicating that street vending serves as a primary livelihood source during peak working age. Educational analysis shows that most respondents possess undergraduate or high-school level qualifications, with a moderate presence of post-graduates. A smaller segment of the sample comprises individuals with minimal or no formal education. Overall, the findings suggest that street vending in Bengaluru is carried out largely by moderately educated, middle-aged individuals, reflecting a balanced workforce with the capacity to adapt to evolving financial technologies.
Table 3 : Monthly Turnover (Average Earnings Per Month in ₹)
|
Less than ₹5,000 |
₹5,001–₹10,000 |
₹10,001–₹20,000 |
₹20,001 & Above |
Total Respondents |
|
20 (10%) |
47 (23.5%) |
66 (33%) |
54 (27%) |
200 (100%) |
Interpretation.
The analysis shows that the majority of street vendors earn between ₹10,001–₹20,000 per month, followed by a considerable proportion earning above ₹20,000. Nearly one-fourth of the respondents fall within the ₹5,001–₹10,000 range, while only 10% earn below ₹5,000. This indicates that most vendors operate at a moderate-income level with steady daily turnover. The presence of a significant percentage earning above ₹20,000 highlights income potential and business scalability among certain vendors. Overall, the income structure suggests financial diversity and varying levels of business performance among Bengaluru Street vendors.
Table4 : Awareness of E-Payment Applications
|
Yes |
No |
Can’t Say |
Total Respondents |
|
167 (83.5%) |
29 (14.5%) |
4 (2.0%) |
200 (100%) |
Interpretation
The results indicate that a large majority (83.5%) of street vendors are aware of e-payment applications on their smartphones, reflecting high exposure to digital transactions. About 14.5% are not aware of such applications, indicating a scope for digital literacy improvement. Only 2% remain uncertain, showing minimal ambiguity. Overall, the high awareness level signals strong potential for sustainable FinTech adoption among street vendors in Bengaluru.
Table5: Awareness of E-Payment Modes for Business
|
E-Payment Mode |
No. of Respondents |
Percentage |
|
|
UPI – BHIM, Google Pay, PhonePe |
173 |
86.5% |
|
|
Internet Banking – NEFT, RTGS, IMPS |
54 |
27.0% |
|
|
Debit & Credit Card – POS Machine |
47 |
23.5% |
|
|
Digital Wallets – Paytm, Amazon Pay |
31 |
15.5% |
|
|
Bharath QR Code |
27 |
13.5% |
|
|
AePS – Aadhaar Enabled Payment System |
8 |
4.0% |
|
|
USSD – *99# |
2 |
1.0% |
|
|
Through Cryptocurrency |
1 |
0.5% |
|
Interpretation
The data shows that UPI-based payment modes have the highest awareness (86.5%) among respondents, indicating their strong penetration and ease of use. Internet banking (27%) and POS card payments (23.5%) have moderate awareness but lag behind UPI. Digital wallets (15.5%) and Bharat QR (13.5%) show emerging but limited adoption. AePS (4%) and USSD (1%) reflect very low awareness, indicating minimal usage of alternative channels. Overall, UPI has become the dominant digital payment method, while other modes require greater digital literacy and promotional efforts.
Table 6: Customers’ Preferred Payment Options
|
Payment Option |
No. of Respondents |
Percentage |
|
UPI – BHIM, Google Pay, PhonePe |
164 |
82% |
|
Cash |
22 |
11% |
|
Digital Wallets – Paytm, Amazon Pay, PayPal, Freecharge, |
12 |
6% |
|
Both Online and Offline Payment |
1 |
0.5% |
|
Both Cash and UPI |
1 |
0.5% |
Interpretation
The results show that UPI is the most preferred payment method, chosen by 82% of customers, indicating its dominance in daily transactions. Cash payments remain relevant for 11% of customers, especially in small-value purchases. Digital wallet usage accounts for 6%, showing limited preference compared to UPI. Very few customers (0.5% each) use mixed modes such as both online–offline or both cash and UPI. Overall, customers strongly favor UPI due to its speed, convenience, and widespread acceptance.
Table 7 : Familiarity with E-Payment Mobile Applications
|
Category |
No Knowledge |
Beginner |
Average User |
Advanced |
Expert & Specialized |
|
No. of Respondents |
15 |
31 |
98 |
43 |
12 |
|
Percentage |
7.5% |
15.6% |
49.2% |
21.6% |
6% |
Interpretation
The data shows that nearly half of the respondents (49.2%) are average users of e-payment mobile applications, indicating widespread routine usage. A significant portion (21.6%) are advanced users, suggesting strong adaptability toward digital payment technologies. Beginners constitute 15.6%, showing that a segment of the population is still in the early stages of learning digital payments. Only 7.5% reported having no knowledge, reflecting minimal digital exclusion. Overall, familiarity with e-payment apps is high, demonstrating strong digital adoption among respondents.
Table 8 : Percentage of Monthly Income Received Through E-Payment Channels
|
Category |
Less than 10% |
11% to 25% |
26% to 40% |
More than 40% |
|
No. of Respondents |
45 |
46 |
53 |
55 |
|
Percentage |
22.6% |
23.1% |
26.6% |
27.6% |
Interpretation
The data indicates that a significant share of respondents (27.6%) receive more than 40% of their monthly income through e-payment channels, showing strong dependence on digital transactions. About 26.6% receive between 26%–40% of their earnings digitally, reflecting steady adoption among small and medium vendors. A moderate proportion (23.1%) fall in the 11%–25% range, suggesting gradual but consistent digital inflow. Only 22.6% receive less than 10% of their income via e-payments, indicating limited reliance among a small group. Overall, the majority of respondents have integrated digital payments as a major component of their monthly income.
Table 9: Source of Awareness to Use E-Payment Mobile Applications
|
Source of Awareness |
Self-Interest |
Family & Friends |
Competitors |
Mass Media Channels |
|
No. of Respondents |
76 |
95 |
13 |
15 |
|
Percentage (%) |
38.2% |
47.7% |
6.5% |
7.5% |
Interpretation
The data indicates that family and friends are the primary source of awareness about e-payment mobile applications for street vendors, accounting for 47.7% of respondents. This shows that informal social networks play a major role in influencing technology adoption at the grassroots level. Self-interest is the second major factor with 38.2%, suggesting that many vendors explore digital payment options independently based on perceived benefits. Mass media channels contribute 7.5%, reflecting limited influence of formal promotional campaigns. Only 6.5% of respondents reported learning about e-payment apps from competitors, indicating relatively low competitive pressure. Overall, awareness is driven more by interpersonal interactions than institutional or media-driven sources.
Table 10: Rating of Awareness & Usage on E-Payment Channels
|
Statements |
5 |
4 |
3 |
2 |
1 |
|
Immediate Fund Transfer |
101 |
58 |
26 |
8 |
6 |
|
Security and Safety |
79 |
74 |
28 |
10 |
8 |
|
Time Saving and Cost-Effective – ATM Transaction |
96 |
49 |
35 |
10 |
9 |
|
Convenient, Easier and User-friendly |
92 |
57 |
31 |
9 |
10 |
|
Reward and Cashback Systems are Attractive |
63 |
60 |
42 |
19 |
15 |
|
E-payments Made Business Easier |
88 |
68 |
26 |
9 |
8 |
|
Avoid Long Queues in Front of Banks |
91 |
60 |
27 |
12 |
9 |
|
Avoid Robbery of Cash |
99 |
48 |
32 |
9 |
11 |
Interpretation
The ratings show that respondents strongly agree that e-payment channels provide immediate fund transfer, save time, and are convenient to use. Security and safety also received high agreement, indicating trust in digital platforms. Features such as rewards and cashback received moderate approval, suggesting they act as additional motivators but not primary factors. Most respondents believe that e-payments make business transactions easier and help avoid long queues at banks. A strong majority also feels that using digital payments reduces the risk of cash robbery. Overall, the responses highlight positive perceptions and strong acceptance of e-payment systems among users.
Table 11 : Problems Adversely Affecting Digital Transactions – Respondents’ Ratings
|
Problems |
5 |
4 |
3 |
2 |
1 |
|
OTP Generation Problem |
62 |
76 |
40 |
13 |
8 |
|
Payment Failure or Decline due to Network Issues |
47 |
80 |
52 |
18 |
2 |
|
Poor Customer Care Support |
41 |
62 |
60 |
21 |
15 |
|
Language Problem – English |
43 |
54 |
51 |
28 |
14 |
|
Login Problems – Credential Issues |
45 |
60 |
50 |
29 |
15 |
|
Security and Safety Concern |
42 |
70 |
48 |
26 |
13 |
|
Risk of Sharing Personal & Financial Data |
49 |
66 |
45 |
27 |
12 |
|
Lack of Mobile & Financial Literacy |
46 |
71 |
47 |
27 |
8 |
|
Storing Money in Third-Party Wallet is Riskier |
52 |
63 |
46 |
27 |
11 |
Interpretation
The ratings reveal that payment failures due to network issues and OTP generation problems are the most frequent challenges encountered by users during digital transactions. Security concerns, risk of data sharing, and lack of mobile literacy are also experienced often, showing users’ worry about safety in the digital environment. Issues such as login problems, English language barriers, and poor customer care support occur moderately, indicating service-level gaps. A considerable number of respondents also perceive third-party wallets as risky, highlighting trust issues. Overall, the results indicate that both technical failures and security concerns significantly affect the smooth functioning of digital payments. These challenges suggest the need for improved network infrastructure, stronger cyber-security systems, and better user support mechanisms
Findings
Demographic Profile of Street Vendors
Nature of Business and Digital Exposure
Awareness and Usage of Financial Technology
Factors Motivating FinTech Adoption
Barriers to FinTech Adoption
Trust and Safety Perceptions
Impact of FinTech on Business Operations
overall Adoption Trends
CONCLUSION OF THE STUDY
The study concludes that the adoption of financial technology among street vendors in Bengaluru is progressing rapidly and has become an integral component of their daily business operations. UPI-based applications have emerged as the dominant mode of digital payment due to their simplicity, reliability, and widespread acceptance among customers. The positive perception of e-payment systems—particularly in terms of convenience, speed, and safety—has significantly contributed to the shift from traditional cash transactions to digital alternatives.
Although vendors generally display a good understanding of fintech tools, certain operational and literacy-related challenges persist. Issues such as poor network connectivity, occasional transaction failures, concerns over data security, and limited support mechanisms continue to hinder the seamless use of digital payment platforms. Strengthening digital infrastructure, enhancing financial literacy, and improving grievance redressal systems would further encourage sustained adoption.
Overall, the findings indicate that financial technology has substantially transformed the business landscape for street vendors by expanding payment options, improving transparency, and enhancing business efficiency. Continued efforts from policymakers, service providers, and financial institutions can strengthen this digital transition and create a more inclusive and empowered financial ecosystem for micro-entrepreneurs.