The Indian retail sector is undergoing a transformation with the growth of e-commerce, yet traditional retail persists, especially in cities like Indore. This study investigates consumer perceptions of online versus offline shopping experiences in Indore, focusing on factors such as convenience, sensory experience, product quality assurance, pricing, and demographic influences. A quantitative approach was used to survey 143 consumers. Key findings reveal that online shopping is perceived as more convenient, while offline shopping is valued for sensory engagement and quality assurance. Age and education significantly influence online shopping preferences, and channel preferences vary across product categories. The study highlights the need for retailers to adopt omni-channel strategies that integrate the strengths of both channels to cater to diverse consumer needs in transitional retail markets like Indore.